Liz Truss Criticized for Supporting Convicted Boxer's Brand

Former UK Prime Minister Liz Truss attended and promoted the launch of a whiskey brand owned by Dougie Joyce, a bare-knuckle fighter recently released from prison for violently assaulting a 78-year-old man. The event took place at Scunthorpe United's football ground, where Truss was filmed holding Joyce's whiskey and repeating his catchphrase in a video posted on social media. Critics have condemned Truss's involvement, citing concerns about supporting a convicted violent offender. Truss's spokesperson stated she was supporting local regeneration and believes in offender rehabilitation. Joyce expressed gratitude for Truss's support, calling her inspirational for his business. The incident has intensified debate over Truss's political comeback and public image.