Ford Expands Employee Pricing to U.S. Shoppers Amid Tariffs

Ford Motor Company has launched the 'From America, For America' initiative, offering U.S. customers employee pricing on a wide range of Ford and Lincoln vehicles from April 3 to June 2, 2024. This move aims to alleviate financial pressures on consumers amid economic uncertainty and the backdrop of 25% tariffs on foreign imports, which Ford claims will not affect their majority domestic production. Customers could save as much as $4,000 compared to regular prices, with the initiative highlighting Ford's commitment to American manufacturing. Additionally, a complimentary home charger and installation are offered for those purchasing electric vehicles during this promotional period. While the initiative includes many models, certain vehicles, like the 2025 Expedition and Raptor trucks, are excluded. Ford's strategy aims to leverage its strong inventory to provide significant savings to consumers during challenging economic times.