JPMorgan Rebrands DEI Program to DOI Amid Scrutiny

JPMorgan Chase has rebranded its DEI (Diversity, Equity, and Inclusion) program to DOI (Diversity, Opportunity, and Inclusion) following recent political pressures and a Supreme Court decision on affirmative action. The change reflects the bank's emphasis on 'equal opportunity' rather than 'equal outcomes,' aligning with merit-based practices and distancing from illegal quotas, according to COO Jenn Piepzak. This move is part of a broader trend in corporate America, with firms like Goldman Sachs and Citigroup also adjusting their DEI strategies in response to President Trump's executive orders targeting DEI initiatives. The rebranding aims to mitigate the risk of DEI-related litigation and maintain government contracts, especially in light of federal scrutiny on DEI programs. JPMorgan insists its practices have always been merit-based, emphasizing equal access to opportunities as opposed to outcomes. This shift is indicative of how companies are navigating the delicate balance of maintaining inclusive policies while complying with evolving government regulations.