Trump's New Furniture Tariffs Hit Wayfair, Williams-Sonoma Shares

President Trump announced steep new tariffs — 50% on imported kitchen cabinets and vanities and 30% on upholstered furniture — to take effect Oct. 1, saying the measures aim to curb a “flooding” of foreign products and protect U.S. industry. The announcement hit import-reliant retailers: Wayfair fell about 5–6% in premarket trading, Williams‑Sonoma dropped roughly 2–3%, and RH declined several percent, while companies with more U.S. production such as La‑Z‑Boy and Ethan Allen saw shares rise. Analysts and executives said the duties are unlikely to materially hurt holiday sales because most seasonal goods will be imported before Oct. 1, but the levies add another headwind to home‑furnishings firms already facing higher input costs and supply‑chain pressures. Industry observers warn U.S. manufacturing capacity is limited, making rapid reshoring difficult, and many expect companies to begin passing higher costs through to consumers around 2026. Overall, the tariffs increase near‑term risks for profitability and inventory availability amid a stagnant housing market and cautious consumer spending on big‑ticket items.