MSNBC's Morning Joe Loses Key Demographic to CNN

MSNBC's 'Morning Joe' has seen a significant decline in viewership, losing to CNN's 'News Central' in the critical 25-54 demographic for the first time since 2022. In the first quarter of 2025, 'Morning Joe' averaged 64,000 viewers in that demographic compared to CNN's 73,000. This decline is part of a broader trend, with MSNBC experiencing a 39% overall audience drop since Donald Trump's victory, and 46% in the key demographic. The network's total viewership for March stood at 629,000, down 24% from the previous year, while CNN's decline was less severe at 6%. The ratings slump follows a controversial meeting between 'Morning Joe' hosts and Trump, which alienated many liberal viewers. In contrast, Fox News has thrived, achieving record viewership numbers during the same period.