Texas Probes Toothpaste Firms Over Fluoride Claims

Texas Attorney General Ken Paxton has launched an investigation into Colgate-Palmolive and Procter & Gamble, alleging deceptive marketing of children's fluoride toothpaste that may encourage excessive ingestion by kids. The probe examines whether child-friendly advertising and packaging mislead parents about recommended toothpaste usage, which health authorities say should be limited for children. Recent studies cited by Paxton link high fluoride exposure to developmental issues like lower IQ scores, but dental experts and the American Dental Association argue that fluoride is safe and effective when used as directed and dispute claims of significant long-term harm. Overuse may cause stomach upset, but the consensus among dental professionals is that fluoride prevents cavities and is widely beneficial. This investigation follows broader debates, with states like Utah recently banning fluoride in drinking water despite opposition from medical groups. The outcome of the probe could influence future regulation and marketing of fluoride-containing products.