PGA Tour Ratings Surge Amid LIV Golf Tensions

The PGA Tour has seen a resurgence in TV ratings, with the Genesis Invitational drawing an average of 3.4 million viewers, marking a five percent increase from the previous year. This uptick comes amid ongoing tensions between the PGA Tour and LIV Golf, which continues to struggle with low viewer numbers despite its high-profile roster. Rory McIlroy has called for unity in the sport, urging those upset with a potential PGA-LIV merger to move forward for the betterment of golf. LIV Golf's CEO, Scott O'Neil, has taken a competitive stance, asserting the league's strength and potential in emerging markets. Discussions about a merger have been ongoing since June 2023, with both Tiger Woods and McIlroy expressing cautious optimism about the future of the sport. However, the path forward remains uncertain as the leagues navigate their fractured relationship.