Users Deactivate Accounts on X After Election

Following Donald Trump's victory in the 2024 U.S. Presidential election, social media platform X (formerly Twitter) witnessed a significant user exodus, with over 115,000 American users deactivating their accounts the day after the election. This marks the largest drop in users since Elon Musk's acquisition of the platform in 2022, attributed to his controversial support for Trump and the perception that X has become a 'toxic' environment. As a result, many former users have migrated to alternatives like Bluesky, which has seen its user base double to 15 million in just 90 days, and experienced 1 million new sign-ups in one week. Prominent journalists and media outlets, including The Guardian and former CNN anchor Don Lemon, have also announced their departures from X, citing concerns over Musk's influence and the platform's increase in offensive language. Musk's decisions to reduce content moderation and restore previously banned accounts have further eroded user trust and ad revenue. Experts note that this mass migration could signal a broader trend away from X as users seek more favorable social media environments.