Mattel Q2 Sales Fall 6% Amid Trade Policy Changes

Mattel reported a 6% year-over-year decline in second-quarter net sales to $1.02 billion, missing Wall Street expectations due to weak Barbie demand and cautious retailer inventory planning amid global trade uncertainties and recent policy changes under President Trump. U.S. sales dropped 16%, while international sales grew by 7%, but overall results were impacted by retailer order delays over tariff and trade policy concerns. After pausing in May, Mattel reinstated its full-year guidance, now forecasting 2025 net sales growth of 1% to 3% and adjusted earnings per share between $1.54 and $1.66, slightly below earlier targets. The company noted operational improvements, gross margin expansion, and continued focus on technology and entertainment partnerships for long-term growth. Rival Hasbro raised its annual outlook on digital game strength and cost controls, highlighting varied industry strategies amid macroeconomic headwinds. The results underscore industry-wide challenges from global trade tensions and shifting consumer preferences.