Black Friday 2024: Record Online Sales Dominate

Black Friday 2024 saw a significant shift towards online shopping, with Americans spending a record $10.8 billion online, marking a 10.2% increase from the previous year, according to Adobe Analytics. Online sales outpaced in-store sales, which grew only 0.7%, as more consumers opted for the convenience of e-commerce, aided by mobile shopping and AI tools. Popular categories included toys, electronics, and jewelry, with items like Harry Potter Lego sets and PlayStation 5 consoles driving sales. The rise in 'buy now, pay later' options contributed to the surge, with such purchases reaching nearly $1 billion. Despite inflation, holiday-related purchases like apparel and electronics saw modest price changes, helping maintain consumer spending momentum. As Black Friday evolves, it is clear that online shopping continues to dominate the holiday sales landscape, supported by strong consumer interest and early promotions from major retailers.