Sydney Sweeney Refuses Discussing American Eagle Jeans Controversy at TIFF

Sydney Sweeney is steadfastly refusing to discuss the controversy surrounding her American Eagle ad campaign, 'Sydney Sweeney Has Great Jeans,' at the Toronto International Film Festival where she is premiering her boxing biopic 'Christy.' The campaign, which played on the homophone of 'jeans' and 'genes,' sparked backlash for perceived eugenics connotations, though American Eagle has defended it as solely about denim. Sweeney emphasized her focus on supporting her film and telling the story of Christy Martin, a pioneering female boxer whose life includes overcoming an attempted murder by her husband. The film, directed by David Michôd, marks Sweeney's first major press appearances since the campaign's controversy and features a significant physical transformation by the actress. Despite online criticism and even commentary from the White House communications manager on cancel culture, Sweeney remains focused on promoting 'Christy' and has not publicly addressed the advertising dispute. The campaign was commercially successful, selling out quickly and generating new customers for American Eagle.