Microsoft Announces Global Xbox Price Increases

Microsoft has announced significant global price increases for its Xbox consoles, controllers, and first-party games, citing challenging market conditions and rising development costs. The Xbox Series X will now retail for up to $599.99 in the U.S., while the Series S price increases from $299.99 to $379.99. First-party Xbox game prices will rise to $79.99 starting this holiday season. Although Microsoft did not explicitly cite tariffs as a cause, analysts attribute the hikes in part to ongoing U.S. tariffs on Chinese tech goods, a factor also affecting Sony and Nintendo. Industry experts warn that the increases, combined with inflation and recession fears, could dampen consumer spending and hinder market growth. Microsoft reaffirmed its commitment to value through services like Xbox Game Pass but acknowledged the changes would be difficult for players.