Travis Kelce Launches Limited AE x Tru Kolor Collection

Travis Kelce, the Kansas City Chiefs tight end, has expanded his entrepreneurial portfolio by partnering with American Eagle on a limited-edition clothing collaboration under his Tru Kolors sportswear brand. Serving as the creative director, Kelce was deeply involved in all aspects of the collection's design, including fabric selection, color palette, silhouettes, and graphics, aiming to blend fashion, sports, and culture authentically. The AE x Tru Kolors collection features more than 90 pieces, including vintage-inspired tees, varsity jackets, and cashmere sets, with prices ranging from $14.95 to $179.95, and stars a diverse group of athletes such as tennis player Anna Frey, basketball guard Azzi Fudd, and Olympic gymnast Suni Lee. This collaboration announcement closely followed Kelce's engagement reveal to Taylor Swift, adding to his growing public profile as both an athlete and entrepreneur. Kelce emphasized that the collection reflects the fun and authentic energy of his brand, aiming to offer something for everyone to feel good about and make their own.