Notre Dame Reopening Sparks Branding Controversy

The reopening of Notre Dame in Paris marked a significant milestone in the cathedral's restoration following the 2019 fire, celebrated with a ceremony attended by global dignitaries and cultural icons. However, the event drew criticism for its association with luxury brands, particularly LVMH, whose billionaire owner Bernard Arnault played a prominent role, raising questions about the appropriateness of commercial branding in a sacred space. Celebrity attendees, including France's first lady and U.S. first lady Jill Biden, showcased LVMH products, further igniting debates about the intersection of fashion and cultural heritage. Despite the mixed reactions, many acknowledged LVMH's financial contributions to the restoration. The rivalry between LVMH and Kering was also evident, with Kering representatives present, highlighting ongoing competition in the luxury market. Ultimately, the event underscored both the resilience of Notre Dame and the complexities of its relationship with the luxury industry.