Dak Prescott has signed a record-breaking $240 million contract extension with the Dallas Cowboys, making him the highest-paid player in NFL history, with an annual earnings gap of nearly $15 million over the second-highest player, Jared Goff. Prescott's earnings include $14 million from endorsements, ranking him third in the NFL behind Travis Kelce and Patrick Mahomes. Meanwhile, Ja'Marr Chase, currently earning just over $7 million annually, is seeking a new contract to become the highest-paid receiver, potentially surpassing Justin Jefferson. The NFL's top 10 highest-paid players will collectively earn $644 million this year, a significant increase from 2017. The 2024 season is witnessing a surge in contract discussions, particularly among receivers, as teams look to secure their star talents. As the season progresses, Prescott aims to improve performance amid a challenging start for the Cowboys.