The 2024 Republican National Convention in Milwaukee featured a diverse array of vendors, including minority-owned businesses like Tolu Ojesina’s Modaheadwraps, selling satin head coverings alongside classic Wisconsin cheese curds. Merchandise heavily focused on Donald Trump, ranging from MAGA hats and snarky T-shirts to more unique items like $600 gold Trump shoes and a cutting board shaped like Trump. The convention also served as a platform for historical education, with booths like Marc Dosogne’s from the Ripon Chamber of Commerce highlighting the origins of the Republican Party. Despite an assassination attempt on Trump earlier in the month, vendors noted strong sales and increased support for the former president, evidenced by items commemorating the incident. The event had a lively atmosphere, described as a mix of political tourism and a small-town fair.