Scott O'Neil to Replace Greg Norman as LIV Golf CEO

Scott O'Neil, former CEO of Harris Blitzer Sports and Entertainment, is poised to become the new CEO of LIV Golf, replacing Greg Norman, who is expected to remain with the league in a senior role. O'Neil's appointment could be announced as early as next week, following his recent departure from Merlin Entertainments. He previously led the Philadelphia 76ers and the New Jersey Devils and is recognized for significant contributions in sports management. LIV Golf, funded by Saudi Arabia's Public Investment Fund (PIF), aims to stabilize its leadership as it negotiates a merger with the PGA Tour. Norman's tenure was marked by controversy and clashes with golf figures, including Tiger Woods and Rory McIlroy, prompting the need for a new direction. The upcoming season will feature events in Korea and Indiana, expanding LIV's reach despite its challenges in securing a major TV deal.