Cracker Barrel Reinstates Old Logo After Conservative Backlash

Cracker Barrel has decided to revert to its old logo featuring the 'Old Timer' figure sitting next to a barrel after facing significant backlash from customers and conservative voices, including President Donald Trump. The company initially planned a modernized logo and restaurant redesign to appeal to younger customers but quickly reversed course following widespread criticism, which some characterized as a rejection of a perceived 'woke' rebranding. President Trump publicly encouraged Cracker Barrel to admit the mistake and return to the original logo, predicting it could generate substantial positive publicity and boost business. The restaurant chain expressed gratitude to its customers for their feedback, emphasizing that its core values of country hospitality and warm welcomes remain unchanged. The stock price of Cracker Barrel initially dropped after the logo announcement but surged after the company announced the return to its original branding. The White House also symbolically supported the return by posting a politically themed mock-up of the old logo featuring President Trump.