Public Companies Outpace ETFs in Bitcoin Buying

For the third consecutive quarter, public companies have purchased more Bitcoin than U.S. ETFs, adding approximately 131,000 BTC in Q2 2025, marking a 375% year-over-year increase in corporate acquisitions compared to a 56% drop for ETFs. Corporations now hold about 4% of Bitcoin’s fixed supply, while ETFs account for 6.8%, though the gap is narrowing rapidly. Analysts attribute this trend to a more crypto-friendly regulatory environment, strategies modeled after firms like MicroStrategy, and advantages such as inflation hedging and favorable accounting. Corporate boards increasingly view Bitcoin as a strategic reserve asset aimed at long-term shareholder value rather than short-term speculation. Some analysts suggest this corporate buying surge may be temporary as direct crypto investment becomes easier and regulatory barriers fade. The shift reflects changing institutional demand and could reshape the balance of Bitcoin holdings if current trends persist.