Ford Extends Employee Pricing Amid Tariff Concerns

Ford has extended its employee pricing program for all customers through July 4, in response to consumer concerns about rising prices caused by new tariffs on imported cars and auto parts. CEO Jim Farley stated that while the program will make vehicles more affordable for now, he cannot guarantee prices won't rise after it ends, as future pricing will depend partly on competitor actions and the impact of tariffs. The extension also includes Ford's 'Power Promise,' which offers a free home EV charger and installation for eligible customers. Farley emphasized Ford's comparatively high U.S. manufacturing presence, suggesting the company is somewhat less exposed to tariffs than some competitors, but he acknowledged that not all auto parts can be sourced domestically. Recent moves by the Trump administration have provided some relief from tariffs on auto parts, but many automakers will still face increased costs if a significant portion of their parts are imported. Ford views this period as an opportunity to remain competitive, but the long-term effects of tariffs and pricing are still uncertain.