Disney Dismisses DEI Initiatives Amid Criticism, Plans New Strategy
Disney Dismisses DEI Initiatives Amid Criticism, Plans New Strategy

Disney Dismisses DEI Initiatives Amid Criticism, Plans New Strategy

News summary

Disney is scaling back its Diversity, Equity, and Inclusion (DEI) initiatives in response to growing criticism from conservative audiences and internal pressures. The company will replace its 'Diversity & Inclusion' performance factor for executive evaluations with a new 'Talent Strategy' that emphasizes business outcomes over social messaging. Additionally, Disney is discontinuing its 'Reimagine Tomorrow' initiative, which aimed to amplify underrepresented voices, and will modify content disclaimers on classic films, reflecting a broader retreat from progressive policies. This shift aligns with a corporate trend following the 2024 election, where companies like Target and Bud Light also faced backlash for their progressive stances. Disney CEO Bob Iger previously defended the company’s messaging, but the recent changes suggest a pivot towards prioritizing entertainment value over social commentary. The move indicates a response to both market pressures and a changing political landscape regarding corporate activism on diversity issues.

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