EasyJet Founder Stelios Launches Low-Cost Bitcoin Platform

Stelios Haji-Ioannou, the founder of EasyJet, is launching EasyBitcoin, a low-cost cryptocurrency trading platform aimed at making Bitcoin more accessible and affordable for everyday investors. The platform, developed through a brand licensing agreement with Uphold, intends to reduce the high trading fees prevalent in the crypto market dominated by exchanges like Binance. Haji-Ioannou credits U.S. President Donald Trump's second term with helping push Bitcoin into mainstream finance, which motivated his entry into the crypto space. EasyBitcoin will combine EasyGroup's marketing with Uphold's custody, compliance, and security features, offering institutional-grade protections while keeping the user experience simple and affordable. The venture reflects a broader trend of traditional business leaders embracing digital assets as Bitcoin stabilizes and gains institutional and governmental acceptance worldwide. By applying his proven low-cost business model from the airline industry, Haji-Ioannou aims to disrupt crypto trading and democratize digital asset access.