Saskatchewan Resumes Sale of 54 U.S.-Branded, Canadian-Made Alcohols

The Saskatchewan government has reversed its ban on the sale of certain U.S.-branded alcohol products, allowing 54 brands that are produced in Canada to resume distribution. This decision comes after concerns that the original ban was overly broad and detrimental to Canadian producers, particularly as some brands like Budweiser and Coors are manufactured domestically. The province aims to realign its approach with other provinces by focusing on removing only U.S.-produced alcohol from the market. The move has been supported by industry groups, which argue it will benefit local distributors and farmers. The ban was initially implemented in response to U.S. tariffs announced by President Trump on Canadian goods. The Saskatchewan government emphasizes the importance of supporting Canadian businesses amidst foreign economic pressures.