Luke Littler Shines in UK Google Searches 2024

Rising darts star Luke Littler has taken the sport by storm, amassing over £1 million in his debut year on the PDC Tour and becoming the third most Googled person in the UK in 2024. At just 17, 'The Nuke' has already claimed victories in prestigious tournaments like the Premier League and the Grand Slam of Darts, though he was runner-up to Luke Humphries in the World Championship final. Littler's rapid ascent has been supported by seasoned sports promoter Barry Hearn, who advised him to safeguard his earnings amidst newfound fame and 'fake friends.' Meanwhile, world No. 1 Luke Humphries continues his dominance with multiple major titles and a career prize money nearing £3 million. Both Littler and Humphries are strong contenders for the upcoming World Darts Championship, where Littler enters as a favorite and Humphries prepares to defend his title. Littler's influence extends beyond darts, as his popularity rivals that of major political figures in the UK.