Bad Bunny Plans Historic Super Bowl 60 Halftime Show Amid Cultural Backlash

Bad Bunny, the Puerto Rican reggaeton and Latin trap superstar, has been announced as the headliner for the Super Bowl LX Halftime Show in February 2026, marking a historic first for a Latino artist at the event. The NFL's choice has been met with mixed reactions, with fans and players like Dallas Cowboys quarterback Dak Prescott embracing his music, while some conservative voices express backlash due to Bad Bunny's political stances and Spanish-language lyrics. ESPN commentator Stephen A. Smith defended the selection, suggesting Taylor Swift's turn should come at a later Super Bowl in Los Angeles, where her large fanbase and stadium size are better suited. CNN host Boris Sanchez showed enthusiasm for Bad Bunny's upcoming performance, highlighting the cultural significance given the artist's outspoken criticism of U.S. immigration policies and the potential resonance with Latino audiences. The NFL's decision is seen as a strategic move to engage the growing Latino demographic, as the league aims to connect with younger, multicultural fans. Despite some internal NFL opposition, such as from Cowboys owner Jerry Jones, the announcement has generated widespread media attention and discussions on the intersection of sports, music, and politics.