TikTok Trend

A new TikTok trend called 'underconsumption core' is gaining traction among Gen Z, promoting minimalism and sustainability by encouraging users to thrift, repair, and reuse items instead of purchasing new ones. This trend is seen as a response to the fast fashion culture, aligning with a broader movement towards responsible consumer behavior, as noted by industry leaders like Hanushka Toni and Holly O’Neill. Meanwhile, TikTok has launched a 'Sound Search' feature that allows users to identify songs by humming or singing, enhancing music discovery on the platform. In another development, the TikTok app is now available natively on the 2024 Mercedes-Benz CLE 450 Coupe, allowing users to engage with content while parked, potentially reducing phone use. This integration highlights the growing intersection of technology and entertainment in everyday life. Overall, these trends reflect changing consumer behaviors and the innovative adaptations of social media in various aspects of life.