A recent survey by Kantar reveals that 26% of marketers plan to cut their advertising budgets on Elon Musk's platform X in 2025, marking the largest pullback from any global advertising platform. This decline in trust is attributed to concerns over the platform's association with extreme content, as only 4% of marketers consider ads on X to be 'brand safe', compared to 39% for Google. Since Musk's acquisition of X in 2022, many brands have withdrawn their advertising due to relaxed content moderation policies. Musk has countered this narrative, claiming a 99% brand safety rate, while also initiating an antitrust lawsuit against advertisers for an alleged boycott. The ongoing tensions between Musk and the advertising industry could further hinder X's financial recovery. The Kantar study involved insights from 18,000 consumers and 1,000 marketers globally.