Reebok Reverses Logo Removal From Israel National Soccer Kits Amid Legal Threats

The Israel Football Association (IFA) accused Reebok of yielding to boycott threats by the BDS movement and initially claimed the sportswear brand wanted its logo removed from Israel's national soccer team kits. The IFA threatened legal action against Reebok, expressing regret over the company's alleged decision and emphasizing laws against boycotts. However, Reebok issued a firm denial of these claims, stating that reports about removing their logo were false and reaffirming their commitment to the IFA and their stance that they focus on sport, not politics. Following discussions among IFA representatives, Reebok, and its local franchisee, Reebok reversed any earlier stance, confirming their logo would remain on the team uniforms for international matches. This dispute occurs in the context of increasing international isolation of Israel in sports and culture amid the Gaza conflict and following Puma's earlier withdrawal of sponsorship. The IFA remains confident that new sponsors will support the national team despite the ongoing boycott pressures and controversies.