Tropicana Faces Backlash Over Bottle Redesign

Tropicana is facing significant backlash after redesigning its orange juice bottles, reducing their size from 52 ounces to 46 ounces while allegedly maintaining high prices, leading to accusations of shrinkflation. Despite a stated price drop from $4.69 to $3.99, many consumers report inconsistencies at retail locations, feeling deceived as they perceive they are paying more for less product. The backlash is reminiscent of a similar incident in 2009, which resulted in a 20% sales drop for the brand. Current data indicates a 19% decline in sales in October, following drops of 8.3% and 10.9% in July and August, respectively. Customers have expressed their frustration on social media, citing a feeling of being shortchanged. This situation raises concerns for Tropicana's market share, which has reportedly decreased by 4 percentage points to competitors like Simply Orange.