NBA YoungBoy Sued by Merch Partner over $1M Licensing Dispute Ahead of MASA Tour

NBA YoungBoy is gearing up for the MASA Tour, his first-ever headlining arena tour, set to begin September 1, 2025. However, his career milestone is being overshadowed by a federal lawsuit filed by Westside Merchandising LLC, which alleges that YoungBoy breached a $1 million merchandise licensing deal by failing to promote their exclusive Never Broke Again apparel line as contractually obligated. The company claims that despite receiving an advance payment, YoungBoy did not fulfill promotional duties, even promoting competitors' merchandise, and attempted to terminate the contract citing "poor performance" while preparing for the MASA Tour. Westside asserts that YoungBoy's termination was a pretext to secure a new merchandise deal with another company and is seeking damages, attorneys' fees, and a court order to enforce the original contract for the upcoming tour. This legal dispute highlights the significant financial stakes involved in artist merchandise licensing, alongside YoungBoy's ongoing efforts to expand his career presence through touring and new music projects. As of now, YoungBoy has not publicly responded to the lawsuit.