Tesla Files New 'Tesla Robotaxi' Trademarks Ahead of June Austin Launch

Tesla is aggressively pursuing trademark protection for its autonomous ride-hailing service, filing new applications for the term "Tesla Robotaxi" after the U.S. Patent and Trademark Office rejected earlier attempts to trademark more generic names like "Robotaxi" and "Cybercab." The USPTO found "Robotaxi" too generic due to its widespread use by competitors such as Waymo, and rejected "Cybercab" because of market saturation with similar terms. Tesla's new filings aim to secure rights for the brand across vehicles, mobile apps, and related services, aligning with the company's plans to launch Robotaxi operations in Austin, Texas, in June 2025. CEO Elon Musk has confirmed successful self-driving tests in Austin with no incidents, marking a significant step toward fully autonomous vehicles. Despite the urgency, trademark approvals may take months, but Tesla is also pursuing related trademarks like "Robobus" and "Cyberbus," reflecting a broader branding strategy. Analysts view the Robotaxi launch as a pivotal moment for Tesla's future in autonomous mobility, with growing competition from other players in the U.S. market.