Tesla EU Sales Plunge; UK Results Weaken

ACEA data show Tesla’s EU deliveries plunged about 36.6% in August to 8,220 units, while the broader Europe measure (EU+EFTA+UK) fell around 22–23% to 14,831 and year‑to‑date volumes are down roughly 40–43%. The region’s battery‑electric market rose roughly 30% in August and is up about a quarter year‑to‑date, as Chinese EV brands surged in market share and in some months outsold legacy European marques. Analysts say heavy discounting and product‑mix shifts have driven down Tesla’s average transaction prices and squeezed margins, compounding pressure from intensifying competition and reputational headwinds tied to CEO Elon Musk. Tesla Motors Ltd’s UK results reflect the strain: revenue fell about 20% to £1.94bn, average price per car dropped by roughly £7,000, financing costs rose, and after‑tax profit nearly halved to £12.7m, while the company’s stock has weakened. Tesla says it expects deliveries to recover with new product introductions, but it faces steep near‑term challenges from fierce competition, shifting consumer sentiment and a booming EV market in which it is losing share.