LIV Golf CEO O'Neil touts pivotal PGA Tour deal

Scott O'Neil, the new CEO of LIV Golf, expressed optimism about a potential investment deal between Saudi Arabia's Public Investment Fund (PIF) and the PGA Tour, suggesting it could elevate the sport significantly. Despite ongoing negotiations since a framework agreement was announced in June 2023, talks have stalled, complicating the landscape for top players divided between the two tours. Concerns over a Saudi investment in a U.S. business have arisen, prompting PGA Tour commissioner Jay Monahan's recent meeting with former President Donald Trump to facilitate progress. O'Neil highlighted that recent broadcast agreements and pathways for LIV players to qualify for major tournaments signal a thawing of tensions. He emphasized that interest in LIV Golf is at an all-time high, as the league prepares for its flagship event in Adelaide. As a newcomer to the golf world, O'Neil aims to leverage these developments to enhance LIV's standing in the competitive golf landscape.