Nike Raises U.S. Prices, Returns to Amazon

Nike will raise U.S. prices on select adult footwear, apparel, and equipment by $2 to $10 starting in June 2025, citing seasonal planning while also facing inflation and new U.S. tariffs on imports from China and Vietnam. Children's products, footwear under $100, and the Air Force 1 sneaker are exempt from the increases. The move coincides with Nike's return to selling directly on Amazon after six years, as it seeks to reclaim market share from competitors. Other brands, such as Puma, have also responded to tariffs by raising prices or reducing U.S. shipments. Nike is strategically excluding key products from price hikes to keep back-to-school costs manageable for families. Wholesale partners will see price increases beginning in July with the Fall 2025 season.