Warner Bros. Discovery Reverts Max to HBO Max

Warner Bros. Discovery will revert its streaming service name from Max back to HBO Max on July 9, 2025, ending a two-year rebranding initiative that drew confusion and criticism. The decision, announced by CEO David Zaslav and content head Casey Bloys, aims to leverage HBO’s legacy of high-quality programming and distinct storytelling amid strong global growth. The updated branding will be deployed automatically across apps, requiring no new downloads for users. The rebrand coincides with upcoming Emmy nominations and comes as WBD prepares for a major corporate split next year. Industry reactions have included amusement and approval, as WBD seeks to rebuild consumer trust and sharpen its brand identity. The move reflects a strategic shift to emphasize quality over quantity in the crowded streaming market.