Dak Prescott and the Dallas Cowboys are in urgent negotiations for a contract extension as the 2024 NFL season approaches, with Prescott aiming to become the highest-paid quarterback in history, potentially earning around $60 million annually. The primary issue in negotiations is the length of the contract, with Prescott seeking a long-term commitment while the Cowboys are hesitant to lock him in for more than a few years. If an agreement isn't reached, Prescott will enter free agency in 2025, making him one of the most sought-after players, given his impressive performance last season as an MVP runner-up. Prescott's no-trade and no-tag clauses give him leverage, suggesting the Cowboys risk facing a bidding war for his services if they delay. Both Prescott and team management, including owner Jerry Jones, acknowledge the urgency of finalizing the deal before the season opener, but the front office remains cautious. Ultimately, Prescott's future with the Cowboys hangs in the balance, with potential implications for both his career and the team's success.