Cracker Barrel Halts Remodels, Restores Logo After Customer Backlash
Cracker Barrel Halts Remodels, Restores Logo After Customer Backlash

Cracker Barrel Halts Remodels, Restores Logo After Customer Backlash

News summary

Cracker Barrel has suspended its restaurant remodel plans following widespread customer backlash against its modern redesign and logo change, which removed the iconic 'Old Timer' figure. The company tested the new interior design in only four of its 660 locations and will now maintain its traditional vintage Americana décor, including rocking chairs, fireplaces, peg games, and antiques. After the negative response, Cracker Barrel reverted to its original logo and pledged to continue investing in its restaurants while preserving its heritage. The backlash was significant enough to draw public attention, including praise from President Donald Trump, who supported the decision to focus on customer preferences and company profits. Despite halting remodels, Cracker Barrel plans to proceed with parts of its $700 million transformation, such as new menu offerings. The company emphasized that customers' voices were heard and that the classic Cracker Barrel experience will remain unchanged.

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