Mattel Mistakenly Links Dolls to Porn Site

A printing error by Mattel has led to a significant increase in traffic to Wicked.com, an adult site, after the URL was mistakenly printed on the packaging of new dolls inspired by the upcoming movie 'Wicked'. Instead of directing consumers to the official film site, WickedMovie.com, the packaging featured the pornographic website, resulting in the highest visitor count for Wicked Pictures in 12 years. Mattel has publicly apologized for the error, advising parents to discard or obscure the misprinted packaging. The dolls, which are part of a promotional campaign for the film set to release on November 22, 2024, were sold through major retailers such as Target and Amazon. Following the incident, searches for Wicked.com have surged, highlighting the mix-up's unexpected impact. Mattel has stated they are taking immediate steps to rectify the situation.