NO FAKES Act Reintroduced with Industry and Celebrity Support

The NO FAKES Act, a bipartisan bill aimed at combating unauthorized AI-generated deepfakes, has been reintroduced in the U.S. Congress with support from major tech companies like YouTube and OpenAI, as well as the music and film industries. This legislation seeks to protect individuals' likenesses and voices from being used without consent, establishing a federal right of publicity for the first time in the U.S. YouTube endorsed the bill, emphasizing the importance of a notice-and-takedown process to manage AI-generated content responsibly. The bill has garnered endorsements from entities such as SAG-AFTRA, the Recording Industry Association of America, and the Motion Picture Association. Country singer Randy Travis and actress Fran Drescher have publicly supported the bill, highlighting personal experiences with unauthorized AI use. The act addresses the growing concern over AI's potential to mislead, misrepresent, and harm individuals' reputations and financial wellbeing.