Progressive Groups Launch $1.4M Campaign to Reconnect With Latino Voters in Six Key States

Progressive groups, led by the democratic donor fund Way to Win, have launched a $1.4 million digital ad and field campaign to reconnect with Latino voters in key battleground states such as Arizona, Georgia, Nevada, New Jersey, North Carolina, and Texas. The campaign aims to highlight economic hardships faced by Latino communities and criticize President Donald Trump's immigration policies, particularly his promise of the largest deportation program in U.S. history targeting millions of undocumented immigrants. Tory Gavito, president of Way to Win, stresses addressing Latinos' full experience, including housing affordability and cost of living, while opposing Trump's hard-line immigration tactics like the use of helicopters and chemical agents in Chicago. The campaign also challenges Trump's economic promises by pointing out their shortcomings and the negative effects of immigration enforcement on labor markets. A report by the Brookings Institution and the American Enterprise Institute suggests that Trump's immigration crackdown could reduce U.S. job growth due to loss of foreign workers. This effort reflects concerns that Trump's narrative blaming immigrants for job competition has influenced some Latino voters, who seek better economic opportunities.