Florida Sues Target Over DEI and Pride Risks

Florida has filed a lawsuit against Target, with backing from Florida's new Attorney General James Uthmeier, accusing the retailer of misleading investors about the financial risks associated with its DEI initiatives and LGBTQ Pride merchandise. The lawsuit claims that these initiatives led to consumer backlash, boycotts, and a significant decline in Target's stock value, contributing to the company's first sales drop in seven years. In response to economic challenges and pressure from conservative activists, Target has decided to scale back on its DEI commitments. This legal action aligns with broader efforts by Republican-led states to challenge corporate DEI practices. Target has not publicly responded to the lawsuit, which echoes similar claims made by other Florida entities earlier this year.