Dončić Tops NBA Jersey Sales, Boosts Lakers' Profile

Luka Dončić, now with the Los Angeles Lakers following a mid-season trade from the Dallas Mavericks, has topped the NBA's most popular jersey sales for the 2024-25 season, becoming the first international player to achieve this distinction. This marks the first time since the 2012-13 season that a player other than LeBron James or Stephen Curry has led jersey sales, with Curry and James finishing second and third, respectively. The Lakers also led in team merchandise sales, with the Boston Celtics, Golden State Warriors, New York Knicks, and Chicago Bulls rounding out the top five. Dončić's move to the Lakers significantly boosted his jersey sales, which had him at eighth place mid-season. Beyond sales, the Lakers' presence was strong on social media, with clips of LeBron James and Dončić among the most viewed during the season. Other international players like Victor Wembanyama and Nikola Jokić also featured prominently in the top-selling jersey list.