X CEO Linda Yaccarino Resigns Amid Musk Leadership Clashes

Linda Yaccarino has stepped down as CEO of X (formerly Twitter) after a two-year tenure marked by clashes with owner Elon Musk, who reportedly never fully supported her leadership or granted her the autonomy typical of a CEO. Despite her efforts to restore advertising revenue and mend relationships with brands, Yaccarino's polished Madison Avenue style frequently conflicted with Musk's blunt and demanding management approach, limiting her ability to operate independently, especially after Musk merged X with his AI company, xAI. Sources indicate Musk was never inclined to place Yaccarino in charge of his AI ventures, and his constant involvement in X's operations undermined her authority. Her departure has raised concerns about the platform’s future direction, stability, and its capacity to retain advertisers amid increasing competition. Industry observers worry that this leadership change could impact user engagement and revenue generation, while competitors might leverage the uncertainty to gain market share. The resignation underscores ongoing tensions within X’s leadership and highlights challenges in navigating the evolving social media and AI landscape under Musk's control.