Donald Trump has launched a new cryptocurrency venture called World Liberty Financial, aiming to create a decentralized finance platform for borrowing, lending, and investing in digital assets. This move marks a significant shift in his stance on cryptocurrency, having previously labeled Bitcoin a 'scam.' The promotional livestream for the project was criticized for lacking details, and Trump's son Barron, touted as the 'DeFi visionary,' was notably absent. Trump emphasized user-friendly access to digital assets while attempting to secure support from wealthy crypto donors as he runs for president again. The project has raised eyebrows due to concerns about potential insider governance and its timing close to the election. Notable Silicon Valley investors have shown support for Trump, indicating his increasing influence in the financial technology sector.