Trump Family Launches World Liberty Financial Token Sale

World Liberty Financial (WLFI), a decentralized finance (DeFi) project backed by Donald Trump and his family, launched its token sale on October 15, aiming to raise $300 million at a valuation of $1.5 billion. Despite attracting significant attention and around 2,900 investors, the sale faced technical issues, and initial sales figures fell short of expectations. Critics have raised concerns about the project's transparency and the apparent nepotism among its core team, questioning the true intent behind the launch so close to the presidential election. The token is designed for governance within the platform and will remain locked for 12 months to stabilize the early market, though some view this as a tactic to prevent immediate resales. Trump's involvement has sparked speculation about using the project to sway younger voters interested in cryptocurrency. Overall, while WLFI has generated interest, the reception reflects broader challenges in reviving the DeFi sector post its 2020 peak.