Dallas Mavericks Launch MavsTV Streaming Platform

The Dallas Mavericks have launched a dedicated streaming platform, MavsTV, in collaboration with Endeavor Streaming and the NBA, enabling local fans to watch all games not televised nationally, along with exclusive content. The platform is accessible via mobile, tablet, and desktop web browsers, as well as through the MavsTV app on connected devices including tvOS, Android TV, and Fire TV, with plans for Roku, Samsung, and LG TV support in the future. The streaming service is priced at $14.99 per month or $99.99 for a season-long pass, with complimentary passes available for Club Maverick Members until December 31. Dallas Mavericks CEO Cynt Marshall expressed excitement over the platform, highlighting its ability to connect fans with the team. Endeavor Streaming's Matt Starker noted the potential for audience growth through this direct-to-consumer service. The service is powered by the NBA’s Next Gen digital platform and Endeavor Streaming's Vesper Platform, with additional support from Softtek.