Adidas has issued multiple apologies and removed its SL72 sneaker campaign featuring supermodel Bella Hadid after backlash from pro-Israel groups. The campaign, linked to the 1972 Munich Olympics where Palestinian terrorists killed 11 Israeli athletes, drew criticism due to Hadid's pro-Palestinian stance. Adidas apologized for any distress caused and acknowledged the unintentional connections to the tragic event. Bella Hadid, still under contract with Adidas, has hired legal counsel, citing a lack of public accountability from the company. The controversy has sparked significant debate about the sensitivity of historical contexts in marketing campaigns.