Lord Alan Sugar has publicly criticized the National Television Awards (NTAs) following wins by ITV stars, including Kate Garraway for Best Authored Documentary and Ant McPartlin and Declan Donnelly for Best Presenter. Sugar took to social media to express his belief that the awards were a 'fix,' suggesting that the voting process was compromised. He particularly noted that the NTA results seemed biased towards ITV shows, questioning the legitimacy of their victories, including the Best Daytime Award for The Chase. Despite some viewers defending the awards as viewer-voted, Sugar remained dismissive, insinuating there were ways to manipulate the voting process. He also pointed out that his own show, The Apprentice, has not won an NTA despite numerous other awards. His rants included sharp retorts to detractors, reinforcing his stance against the perceived favoritism in the awards.