Secret Service's $2M Super Bowl Ad Highlights Trump

The U.S. Secret Service launched a high-profile recruitment advertisement during the Super Bowl at New Orleans' Caesars Superdome, aiming to attract new agents amid staffing challenges. Directed by Michael Bay, the ad highlights the agency's historic role in protecting national leaders, featuring moments like the assassination attempts on Ronald Reagan and Donald Trump. The ad, costing $2 million to produce, is part of a strategic effort to reach potential recruits and was showcased in front of a stadium crowd of 83,000. Although it missed the jumbotron deadline, the NFL accommodated the ad by finding an alternative spot for it. The initiative also aligns with recent security concerns following the attempted assassination of Trump, and it underscores the agency's message that 'protectors are born, not made.' The ad reflects an effort to inspire a new generation to join the Secret Service, leveraging the Super Bowl's significant audience reach.