UK Users Leave Elon Musk's X Platform

Elon Musk's social media platform X has seen a significant decline in user engagement among British users, with a drop from 26.5 million in 2022 to 22.2 million in 2023, according to Ofcom. This exodus is attributed to Musk's vocal support for Donald Trump and a perceived rise in extremist content, prompting major figures and organizations like The Guardian to distance themselves from the platform. Meanwhile, rival platforms like BlueSky are experiencing a remarkable surge, with its user base increasing over 1,100% in just a month. Changes in X's content moderation policies and new features, such as hiding engagement metrics, suggest a reaction to this declining popularity. As users seek alternatives, the competitive landscape is shifting, with BlueSky and Threads gaining traction among former Twitter users. The overall dissatisfaction with X's management and content policies is fueling a broader conversation about social media responsibilities and user experiences.